Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $63.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $63.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $37.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $43.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $58.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $60.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $60.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $54.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $38.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
Muslin Frankie Wide Leg Pants $45.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Sold out Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Sold out
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sold out Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Sold out
Sweatshirt Onesie - River $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $49.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $49.00
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Olive Sweatshirt Onesie - Olive Quick view Add to cart
Sweatshirt Onesie - Olive $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Olive Sweatshirt Blanket - Olive Quick view Add to cart
Sweatshirt Blanket - Olive $49.00
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Merino Footed Onesie - Denim Stripe Merino Footed Onesie - Denim Stripe Quick view Add to cart
    Merino Footed Onesie - Denim Stripe $73.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Snuggle Bunny Comforter Snuggle Bunny Comforter Quick view Add to cart
    Snuggle Bunny Comforter $12.00
  • Merino Beanie - Cream Quick view Add to cart
    Merino Beanie - Cream $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Singlet Bodysuit - Denim Merino Singlet Bodysuit - Denim Quick view Add to cart
    Merino Singlet Bodysuit - Denim $55.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Muslin Burp Cloth Set (2 pack) Muslin Burp Cloth Set (2 pack) Quick view Add to cart
    Muslin Burp Cloth Set (2 pack) $21.00
  • Healing Balm (200ml) Healing Balm (200ml) Quick view Add to cart
    Healing Balm (200ml) $30.00
    Made in New Zealand
  • All Over Wash (200ml) All Over Wash (200ml) Quick view Add to cart
    All Over Wash (200ml) $20.00
    Made in New Zealand
  • Muslin Wash Cloths (3 Pack) - Oat Muslin Wash Cloths (3 Pack) - Oat Quick view Add to cart
    Muslin Wash Cloths (3 Pack) - Oat $21.00
  • Organic Cotton Bib - Sage Star Quick view Add to cart
    Organic Cotton Bib - Sage Star $12.00
  • Merino Singlet - Periwinkle Quick view Add to cart
    Merino Singlet - Periwinkle $53.00
    1 yr
    2 yr
    3 yr
    4 yr
    +3
    100% Merino
  • Merino Swaddle Wrap - Walnut Merino Swaddle Wrap - Walnut Quick view Add to cart
    Merino Swaddle Wrap - Walnut $75.00
    100% Merino
  • Merino Booties Merino Booties Quick view Add to cart
    +2 colors
    Merino Booties $23.00
    100% Merino
  • Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
    Muslin Charlotte Dress Short Sleeve - Oat $60.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Muslin Wash Cloth Single Quick view Add to cart
    Muslin Wash Cloth Single $6.00
  • Merino Mittens - Cream Quick view Add to cart
    Merino Mittens - Cream $23.00
    100% Merino
  • Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
    Muslin Charlotte Dress Sleeveless $58.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +4
    Organic Cotton
  • Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
    Muslin Frankie Grandpa Shirt $38.00
    3-6 months
    6-12 months
    1yr
    2yr
    +3
    Organic Cotton
  • Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
    Muslin Frankie Wide Leg Pants $45.00
    3-6 months
    6-12 months
    1yr
    2yr
    +3
    Organic Cotton
  • Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
    Muslin Charlotte Dress Long Sleeve - Matcha $60.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Cot Fitted Sheet Cot Fitted Sheet Quick view Add to cart
    +6 colors
    Cot Fitted Sheet $63.00
    Organic Cotton
  • Sold out Silicone Teether Silicone Teether Quick view Sold out
    Silicone Teether $5.00
  • Sold out Wooden Baby Hairbrush Wooden Baby Hairbrush Quick view Sold out
    Wooden Baby Hairbrush $19.00
  • Merino Footed Onesie - Sage Stripe Merino Footed Onesie - Sage Stripe Quick view Add to cart
    Merino Footed Onesie - Sage Stripe $73.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Merino Footed Onesie - Cream Merino Footed Onesie - Cream Quick view Add to cart
    Merino Footed Onesie - Cream $73.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    100% Merino
  • Sold out Muslin Swaddle Blanket Muslin Swaddle Blanket Quick view Sold out
    Muslin Swaddle Blanket $43.00
  • Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
    Muslin Evelyn Bloomers $37.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    Organic Cotton
  • Footless Printed Onesie Zipsuit - Chubby Bear Footless Printed Onesie Zipsuit - Chubby Bear Quick view Add to cart
    Footless Printed Onesie Zipsuit - Chubby Bear $33.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
    Muslin Mia Dress $54.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Merino Footless Onesie - Sage Merino Footless Onesie - Sage Quick view Add to cart
    Merino Footless Onesie - Sage $71.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Merino Footless Onesie - Periwinkle Merino Footless Onesie - Periwinkle Quick view Add to cart
    Merino Footless Onesie - Periwinkle $71.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Merino Bodysuit - Cream Merino Bodysuit - Cream Quick view Add to cart
    Merino Bodysuit - Cream $60.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Footless Printed Onesie Zipsuit - Fingerprint Friends Footless Printed Onesie Zipsuit - Fingerprint Friends Quick view Add to cart
    Footless Printed Onesie Zipsuit - Fingerprint Friends $33.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Footless Onesie - Blossom Merino Footless Onesie - Blossom Quick view Add to cart
    Merino Footless Onesie - Blossom $71.00
    NB
    0-3 months
    3-6 months
    6-9 months
    +2
    100% Merino
  • PREM Merino Footed Onesie PREM Merino Footed Onesie Quick view Add to cart
    PREM Merino Footed Onesie $73.00
    PREM
    100% Merino
  • Merino Ribbed Beanie - Walnut Merino Ribbed Beanie - Walnut Quick view Add to cart
    Merino Ribbed Beanie - Walnut $39.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Singlet Bodysuit - Cream Merino Singlet Bodysuit - Cream Quick view Add to cart
    Merino Singlet Bodysuit - Cream $55.00
    Prem
    NB
    0-3 months
    3-6 months
    +4
    100% Merino
  • Merino Footed Onesie - Blossom Stripe Merino Footed Onesie - Blossom Stripe Quick view Add to cart
    Merino Footed Onesie - Blossom Stripe $73.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Bassinet Fitted Sheet Bassinet Fitted Sheet Quick view Add to cart
    +6 colors
    Bassinet Fitted Sheet $31.00
    Organic Cotton
  • PREM Merino Bodysuit PREM Merino Bodysuit Quick view Add to cart
    +3 colors
    PREM Merino Bodysuit $60.00
    PREM
    100% Merino
  • Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
    Muslin Evelyn Bodysuit $63.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +1
    Organic Cotton
  • Footed Onesie Zipsuit - Cream Footed Onesie Zipsuit - Cream Quick view Add to cart
    Footed Onesie Zipsuit - Cream $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Red Cedarwood Moth Balls Red Cedarwood Moth Balls Quick view Add to cart
    Red Cedarwood Moth Balls $21.00
  • Merino PJ Set - Sage Stripe Merino PJ Set - Sage Stripe Quick view Add to cart
    Merino PJ Set - Sage Stripe $109.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Footed Onesie - Periwinkle stripe Quick view Add to cart
    Merino Footed Onesie - Periwinkle stripe $73.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Long Sleeve Bodysuit - Fingerprint Friends Long Sleeve Bodysuit - Fingerprint Friends Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Friends $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Hoodie - Denim Merino Hoodie - Denim Quick view Add to cart
    Merino Hoodie - Denim $70.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
    Muslin Frankie Romper $53.00
    0-3 months
    3-6 months
    6-12 months
    1YR
    Organic Cotton
  • Merino Footless Onesie - Denim Quick view Add to cart
    Merino Footless Onesie - Denim $71.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
1-48 of 369 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.