Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $63.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $63.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $37.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $43.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $58.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $60.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $60.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $54.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $38.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
Muslin Frankie Wide Leg Pants $45.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Sold out Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Sold out
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sold out Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Sold out
Sweatshirt Onesie - River $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $49.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $49.00
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Olive Sweatshirt Onesie - Olive Quick view Add to cart
Sweatshirt Onesie - Olive $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Olive Sweatshirt Blanket - Olive Quick view Add to cart
Sweatshirt Blanket - Olive $49.00
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Footless Printed Onesie Zipsuit - Walnut Star Footless Printed Onesie Zipsuit - Walnut Star Quick view Add to cart
    Footless Printed Onesie Zipsuit - Walnut Star $33.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Sold out Terry Hooded Baby Towel - Sky Contrast Terry Hooded Baby Towel - Sky Contrast Quick view Sold out
    Terry Hooded Baby Towel - Sky Contrast $38.00
  • Sweatpants - Marigold Sweatpants - Marigold Quick view Add to cart
    Sweatpants - Marigold $37.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
    Sweatshirt - Oat $47.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino Bundler Nightgown - Cream Quick view Add to cart
    Merino Bundler Nightgown - Cream $60.00
    Prem
    NB
    0-3 months
    100% Merino
  • Merino Hoodie - Blossom Merino Hoodie - Blossom Quick view Add to cart
    Merino Hoodie - Blossom $70.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Merino Bundler Nightgown - Periwinkle Stripe Quick view Add to cart
    Merino Bundler Nightgown - Periwinkle Stripe $60.00
    Prem
    NB
    0-3 months
    100% Merino
  • Drop Crotch Pants - Sage Drop Crotch Pants - Sage Quick view Add to cart
    Drop Crotch Pants - Sage $27.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Organic Cotton Bib - Sage Contrast Quick view Add to cart
    Organic Cotton Bib - Sage Contrast $12.00
    Organic Cotton
  • Long Sleeve PJ Set - Walnut Long Sleeve PJ Set - Walnut Quick view Add to cart
    Long Sleeve PJ Set - Walnut From $45.00
    2 yr
    3 yr
    4 yr
    5 yr
    Organic Cotton
  • Long Sleeve Bodysuit - Sky Long Sleeve Bodysuit - Sky Quick view Add to cart
    Long Sleeve Bodysuit - Sky $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Long Sleeve Bodysuit - Fingerprint Cats Long Sleeve Bodysuit - Fingerprint Cats Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Cats $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Footless Printed Onesie Zipsuit - Sage Star Footless Printed Onesie Zipsuit - Sage Star Quick view Add to cart
    Footless Printed Onesie Zipsuit - Sage Star $33.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Sold out Footless Onesie Zipsuit - Charcoal Footless Onesie Zipsuit - Charcoal Quick view Sold out
    Footless Onesie Zipsuit - Charcoal $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Knotted Beanie - Moss Quick view Add to cart
    Knotted Beanie - Moss $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Knotted Beanie - Walnut Quick view Add to cart
    Knotted Beanie - Walnut $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Kimono Bodysuit - Sky Kimono Bodysuit - Sky Quick view Add to cart
    Kimono Bodysuit - Sky $32.00
    Prem
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Merino Bundler Nightgown - Blossom Stripe Merino Bundler Nightgown - Blossom Stripe Quick view Add to cart
    Merino Bundler Nightgown - Blossom Stripe $60.00
    Prem
    NB
    0-3 months
    100% Merino
  • Terry Hooded Baby Towel - Petal Contrast Terry Hooded Baby Towel - Petal Contrast Quick view Add to cart
    Terry Hooded Baby Towel - Petal Contrast $38.00
  • Sweatshirt Onesie - Marigold Sweatshirt Onesie - Marigold Quick view Add to cart
    Sweatshirt Onesie - Marigold $47.00
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Merino Bodysuit - Plum Merino Bodysuit - Plum Quick view Add to cart
    Merino Bodysuit - Plum $60.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Sold out Long Sleeve Bodysuit - Denim Long Sleeve Bodysuit - Denim Quick view Sold out
    Long Sleeve Bodysuit - Denim $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Booties - Rose Quick view Add to cart
    Booties - Rose $10.00
    Organic Cotton
  • Footless Onesie Zipsuit - Marigold Footless Onesie Zipsuit - Marigold Quick view Add to cart
    Footless Onesie Zipsuit - Marigold $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Contrast Trim Singlet - Sage Contrast Trim Singlet - Sage Quick view Add to cart
    Contrast Trim Singlet - Sage $25.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Singlet Bodysuit - Oat Contrast Singlet Bodysuit - Oat Contrast Quick view Add to cart
    Singlet Bodysuit - Oat Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • OVAL Bassinet Fitted Sheet OVAL Bassinet Fitted Sheet Quick view Add to cart
    +2 colors
    OVAL Bassinet Fitted Sheet $31.00
    Organic Cotton
  • Merino Hoodie - Plum Merino Hoodie - Plum Quick view Add to cart
    Merino Hoodie - Plum $70.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Merino Footed Leggings - Denim Merino Footed Leggings - Denim Quick view Add to cart
    Merino Footed Leggings - Denim $50.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Footed Leggings - Cream Quick view Add to cart
    Merino Footed Leggings - Cream $50.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Singlet - Sage Merino Singlet - Sage Quick view Add to cart
    Merino Singlet - Sage $53.00
    1 yr
    2 yr
    3 yr
    4 yr
    +3
    100% Merino
  • Merino Long Sleeve Tee - Walnut Merino Long Sleeve Tee - Walnut Quick view Add to cart
    Merino Long Sleeve Tee - Walnut $65.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Knotted Beanie - Chubby Bear Quick view Add to cart
    Knotted Beanie - Chubby Bear $15.00
    NB
    0-3 months
    Organic Cotton
  • Long Sleeve Bodysuit - River Long Sleeve Bodysuit - River Quick view Add to cart
    Long Sleeve Bodysuit - River $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Footless Onesie Zipsuit - Lavender Footless Onesie Zipsuit - Lavender Quick view Add to cart
    Footless Onesie Zipsuit - Lavender $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Contrast Trim Shorts - Marigold Contrast Trim Shorts - Marigold Quick view Add to cart
    Contrast Trim Shorts - Marigold $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino Sleeping Bag - Sage Merino Sleeping Bag - Sage Quick view Add to cart
    Merino Sleeping Bag - Sage From $140.00
    0-6 months
    3-24 months
    2-4 yr
    100% Merino
  • Terry Hooded Baby Towel - Ditsy Floral Terry Hooded Baby Towel - Ditsy Floral Quick view Add to cart
    Terry Hooded Baby Towel - Ditsy Floral $42.00
  • Short Sleeve Bodysuit - Sage Short Sleeve Bodysuit - Sage Quick view Add to cart
    Short Sleeve Bodysuit - Sage $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Short Sleeve Bodysuit - Oat Short Sleeve Bodysuit - Oat Quick view Add to cart
    Short Sleeve Bodysuit - Oat $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Knotted Beanie - Rose Quick view Add to cart
    Knotted Beanie - Rose $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Drop Crotch Pants - Rose Drop Crotch Pants - Rose Quick view Add to cart
    Drop Crotch Pants - Rose $27.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Short Sleeve Bodysuit - Petal Short Sleeve Bodysuit - Petal Quick view Add to cart
    Short Sleeve Bodysuit - Petal $25.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Sold out Single Fitted Sheet Single Fitted Sheet Quick view Sold out
    +5 colors
    Single Fitted Sheet $85.00
    Organic Cotton
  • Merino Footed Leggings - Blossom Merino Footed Leggings - Blossom Quick view Add to cart
    Merino Footed Leggings - Blossom $50.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Footed Leggings - Periwinkle Quick view Add to cart
    Merino Footed Leggings - Periwinkle $50.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Sold out Merino Singlet Bodysuit - Mushroom Quick view Sold out
    Merino Singlet Bodysuit - Mushroom $55.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Knotted Beanie - Sage Quick view Add to cart
    Knotted Beanie - Sage $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
193-240 of 369 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.