Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $63.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $63.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $37.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $43.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $58.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $60.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $60.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $54.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $38.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
Muslin Frankie Wide Leg Pants $45.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Sold out Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Sold out
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sold out Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Sold out
Sweatshirt Onesie - River $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $49.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $49.00
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $47.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $37.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Olive Sweatshirt Onesie - Olive Quick view Add to cart
Sweatshirt Onesie - Olive $47.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Olive Sweatshirt Blanket - Olive Quick view Add to cart
Sweatshirt Blanket - Olive $49.00
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Short Sleeve Bodysuit - Sky Contrast Short Sleeve Bodysuit - Sky Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Sky Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Short Sleeve Bodysuit - Rose Short Sleeve Bodysuit - Rose Quick view Add to cart
    Short Sleeve Bodysuit - Rose $25.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Short Sleeve Bodysuit - Petal Contrast Short Sleeve Bodysuit - Petal Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Petal Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Long Sleeve Bodysuit - Lavender Long Sleeve Bodysuit - Lavender Quick view Add to cart
    Long Sleeve Bodysuit - Lavender $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Booties - Charcoal Quick view Add to cart
    Booties - Charcoal $10.00
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Oat Bundler Sleep Sack Nightgown - Oat Quick view Add to cart
    Bundler Sleep Sack Nightgown - Oat $33.00
    Prem
    NB
    0-3 months
    Organic Cotton
  • Sweatpants - Sage Star Sweatpants - Sage Star Quick view Add to cart
    Sweatpants - Sage Star $37.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sweatshirt - Sage Star Sweatshirt - Sage Star Quick view Add to cart
    Sweatshirt - Sage Star $47.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Bundler Sleep Sack Nightgown Bundler Sleep Sack Nightgown Quick view Add to cart
    Bundler Sleep Sack Nightgown $35.00
    Organic Cotton
  • Merino Swaddle Wrap - Sage Merino Swaddle Wrap - Sage Quick view Add to cart
    Merino Swaddle Wrap - Sage $75.00
    100% Merino
  • Sweatshirt Blanket - Mocha Sweatshirt Blanket - Mocha Quick view Add to cart
    Sweatshirt Blanket - Mocha $49.00
    Organic Cotton
  • Singlet Bodysuit - Petal Contrast Singlet Bodysuit - Petal Contrast Quick view Add to cart
    Singlet Bodysuit - Petal Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Singlet Bodysuit - Plum Merino Singlet Bodysuit - Plum Quick view Add to cart
    Merino Singlet Bodysuit - Plum $55.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Knotted Beanie - Marigold Quick view Add to cart
    Knotted Beanie - Marigold $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Sold out Knotted Beanie - Ditsy Floral Quick view Sold out
    Knotted Beanie - Ditsy Floral $15.00
    NB
    0-3 months
    Organic Cotton
  • Merino Swaddle Wrap - Cream Quick view Add to cart
    Merino Swaddle Wrap - Cream $75.00
    100% Merino
  • Merino Beanie - Blossom Quick view Add to cart
    Merino Beanie - Blossom $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Singlet Bodysuit - Sky Contrast Singlet Bodysuit - Sky Contrast Quick view Add to cart
    Singlet Bodysuit - Sky Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Singlet - Plum Merino Singlet - Plum Quick view Add to cart
    Merino Singlet - Plum $53.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Knotted Beanie - Sage Star Quick view Add to cart
    Knotted Beanie - Sage Star $15.00
    NB
    0-3 months
    Organic Cotton
  • Sold out Single Top Sheet Single Top Sheet Quick view Sold out
    +5 colors
    Single Top Sheet $85.00
    Organic Cotton
  • Merino Beanie - Denim Stripe Quick view Add to cart
    Merino Beanie - Denim Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Denim Quick view Add to cart
    Merino Beanie - Denim $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Blossom Stripe Quick view Add to cart
    Merino Beanie - Blossom Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Sage Quick view Add to cart
    Merino Beanie - Sage $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Walnut Stripe Quick view Add to cart
    Merino Beanie - Walnut Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • NZ Wool Dryer Balls (6 Pack) NZ Wool Dryer Balls (6 Pack) Quick view Add to cart
    NZ Wool Dryer Balls (6 Pack) $25.00
  • Sweatshirt Blanket - Marigold Sweatshirt Blanket - Marigold Quick view Add to cart
    Sweatshirt Blanket - Marigold $49.00
    Organic Cotton
  • Sold out Short Sleeve Bodysuit - Marigold Contrast Short Sleeve Bodysuit - Marigold Contrast Quick view Sold out
    Short Sleeve Bodysuit - Marigold Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Merino Sleeping Bag - Plum Merino Sleeping Bag - Plum Quick view Add to cart
    Merino Sleeping Bag - Plum From $140.00
    0-6 months
    3-24 months
    2-4 yr
    100% Merino
  • Muslin Wash Cloths (3 Pack) - Moss, Sage & Oat Muslin Wash Cloths (3 Pack) - Moss, Sage & Oat Quick view Add to cart
    Muslin Wash Cloths (3 Pack) - Moss, Sage & Oat $21.00
  • Muslin Charlotte Dress Short Sleeve - Mixed Berry Muslin Charlotte Dress Short Sleeve - Mixed Berry Quick view Add to cart
    Muslin Charlotte Dress Short Sleeve - Mixed Berry $60.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Merino Beanie to keep babies temperature regulated Quick view Add to cart
    Merino Beanie - Plum $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Organic Cotton Swaddle Wrap - Cream Organic Cotton Swaddle Wrap - Cream Quick view Add to cart
    Organic Cotton Swaddle Wrap - Cream $34.00
    Organic Cotton
  • Footed Leggings - Moss Footed Leggings - Moss Quick view Add to cart
    Footed Leggings - Moss $24.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Muslin Charlotte Dress Long Sleeve - Vanilla Muslin Charlotte Dress Long Sleeve - Vanilla Quick view Add to cart
    Muslin Charlotte Dress Long Sleeve - Vanilla $60.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Merino Swaddle Wrap - Blossom Stripe Merino Swaddle Wrap - Blossom Stripe Quick view Add to cart
    Merino Swaddle Wrap - Blossom Stripe $75.00
    100% Merino
  • Newborn to 3 month mittens for babies Quick view Add to cart
    Merino Mittens - Periwinkle $23.00
    100% Merino
  • Merino Beanie - Periwinkle Quick view Add to cart
    Merino Beanie - Periwinkle $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Sold out Merino Beanie - Walnut Quick view Sold out
    Merino Beanie - Walnut $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Knotted Beanie - Marigold Star Quick view Add to cart
    Knotted Beanie - Marigold Star $15.00
    NB
    0-3 months
    Organic Cotton
  • Muslin Wash Cloths (3 Pack) - Marigold, Mocha & Oat Muslin Wash Cloths (3 Pack) - Marigold, Mocha & Oat Quick view Add to cart
    Muslin Wash Cloths (3 Pack) - Marigold, Mocha & Oat $21.00
  • Cedric the Donkey Cedric the Donkey Quick view Add to cart
    Cedric the Donkey $56.00
  • Babu Merino Mittens for New Baby Quick view Add to cart
    Merino Mittens - Sage $23.00
    100% Merino
  • Blossom Pink Baby Mittens Quick view Add to cart
    Merino Mittens - Blossom $23.00
    100% Merino
  • Newborn Baby Mittens - prevent scratching babies face Quick view Add to cart
    Merino Mittens - Walnut $23.00
    100% Merino
  • Merino Beanie - Sage Stripe Quick view Add to cart
    Merino Beanie - Sage Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Singlet Bodysuit - Marigold Contrast Singlet Bodysuit - Marigold Contrast Quick view Add to cart
    Singlet Bodysuit - Marigold Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
289-336 of 369 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.